In today’s world of online marketing, a growing number of Internet users are finding themselves at odds with the lack of privacy offered by browsers regarding third-party information tracking. It happens to us all. We shop on Amazon or another site, and before long our browser and social media feed are filled with ads cleverly attempting to retarget us with the exact product we had been looking at the day before.
Now, if you don’t mind giving away valuable data about your shopping habits to marketers for free, consider the fact that in order to track your data these sites also have to use your data. As much as 50% of the average user’s mobile data to be exact, costing unsuspecting individuals an average of $23 a month. Add on top of that the need for these browsers to load the trackers along with every webpage and you’re looking at decreased speeds (5 seconds slower on average) and increased battery drainage (21% less usage time).
Enter, the Brave browser…
Having taken into account the escalation of information tracking in recent years, Brendan Eich, the co-founder of Mozilla and Firefox as well as creator of Javascript, along with his phenomenal team, have created the Brave browser as a solution to all of the aforementioned problems.
At its core, Brave is an open source, privacy-based browser that grants each user the option to enable or disable advertisements while in use. If enabled, the browser utilizes its Blockchain-based ledger to anonymously capture user attention for each ad, which in turn commission’s accurate awards to all parties involved. Brave, the ad partners, and users each earn 15% of the ad revenue while the remaining 55% is sent to the publisher on whose site the ad appears.
How to Get Involved…
In addition to downloading the browser, one way to support the project is by investing in its native crypto currency called Basic Attention Tokens. A quick analysis shows the token has been trending up over the last few weeks most likely in anticipation of the release of Mercury which you can read more about in detail here.
Until next time, dare to be Brave.
Disclaimer: This is not investment advice, it is merely an opinion for informational purposes. Investing is a risky matter, people should do their own research and we are not liable for potential losses.
