New immersive exhibits at the Empire State Building are to open on July 29.

Known to be the world’s most famous building the Empire State Building (ESB) towers 1,454 feet above Midtown Manhattan. It is owned by Empire State Realty Trust Inc. As the only museum in New York to open seven days a week from 8 a.m. to 2 a.m. the Trust has unveiled their new $165 million project. 

Located on the second floor this is the second phase of the Observatory Experience, covering 10,000 square foot. The first phase was previously completed in August 2018 with the opening of a new observatory entrance.

Sony Mobile named The Empire State Building as the most Instagrammed U.S. landmark.

Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust said: “While the views from the 86th Floor Observatory are world-famous, the ESB has a rich history filled with exciting events and innovative projects that we are now able to share via our new exhibits.”

Visitors to the attraction are taken on a journey from the construction of the building to its current place in pop culture, making their way up to the iconic 86th floor observatory. The exhibits are said to be immersive and interactive.

Starting with the 1920s site the construction exhibit transports visitors back with sounds of New York City and sculptures of construction workers before portraying the excitement of opening day.

The Modern Marvel exhibit features the measures taken to ensure the site is a leader in energy efficiency and sustainability. Otis Elevators shows the original elevators compared with modern technology.

Urban Campus shows how the floors not accessed by tourist visitors are used. The World’s Most Famous Building shows of its use in motion pictures, comic books, commercials and video games.

King Kong exhibit visitors are taken into the 1930s office. Celebrity, shows actors, musicians and athletes that have visited the building. On the 80th floor is NYC: Above and Beyond.

“Our new galleries give our visitors the chance to learn and engage with the iconic authenticity. With the expertise of our design partners, these new galleries will engage visitors in unprecedented ways,” said Anthony.

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Jennifer is a writer for various websites mainly on the topics of travel, leisure, and whiskey mainly around Europe. She is originally from England, now living in Spain. When she isn't writing or reading, she can be found swimming or snorkeling during the summer and hiking in the mountains, equipped with a rucksack and tent during the winter months. You can visit her at, and