Bourbon whiskey brand Wyoming has been announced as a strategic partner to international spirits company, Edrington.
Wyoming whiskey has joined some of the world’s most acclaimed Scotch whisky brands including The Famous Grouse and Cutty Sark blends and The Macallan, Highland Park and The Glenrothes single malts. It is to expand the portfolio of Edrington America into the American whiskey category.
(PRNewsfoto/Edrington)
The strategic partnership is a big step forward for Wyoming. Edrington America will assume all sales and marketing for the brand, increasing their nationwide distribution network.
Brad Mead, Founder and President of Wyoming Whiskey said: “I’ve long admired Edrington’s portfolio and its ethos of giving more. To see Wyoming Whiskey alongside The Macallan, Highland Park, and the entire line-up at Edrington Americas’ headquarters in New York is just fantastic. I know we’ve earned it. With Edrington, Wyoming Whiskey will be offered opportunities that we could not have achieved on our own. This partnership will allow our brand to grow without the practical limitations that we faced as a standalone distiller. It’s an exciting time for us.”
The Mead family have been a part of Wyoming since 1890 when they arrived as ranchers. The state defines them and their whiskey.
The Wyoming distillery lies in the beautiful Big Horn Basin, Kirby, Wyoming in an area of the Rocky Mountain West. Wyoming grains, including the finest corn wheat and barley are used. The water is taken from the mile-deep, limestone aquifer. These natural resources are used to produce all the Wyoming bourbon brands, including the small batch, barrel strength and single barrel expressions. Their goal is simple, to create America’s next great bourbon.
(PRNewsfoto/Edrington)
Ian Curle, Chief Executive of Edrington, said: “We’re pleased to be partnering with the Mead family to bring Wyoming Whiskey into the Edrington portfolio. This deal is a further step towards becoming the world’s leading premium spirits company and adds to a brilliant year in which we opened our award-winning distillery and brand home for The Macallan.”
