When it comes to building a solid business there are no shortcuts. No matter what industry you’re in, there are a plethora of steps and layers involved in making sure your business runs effectively and achieves success both related to the brand and concerning revenue.

Often, business owners tend to pay more attention to things that don’t matter and ignore things that could either make or break their business. One area that I constantly see neglected by small business owners is concerning their offers. The key is to make sure you have offers that sell. This may sound self-explanatory, but it’s often more of a challenge than people think, especially if you provide a service and not a product. If you offer products perhaps try offering a product bundle, filled with related products where people can save money by purchasing everything all at once.

For example, if you offer skin care products and the winter is coming, pull together your best products for dry skin and sell them as a bundle. Not only does this seem like a great value for a consumer because you’ll price it attractively, the post-purchase satisfaction will be even greater because they solve the problem of dry skin in one purchase, as opposed to looking for multiple products to stay moisturized for the winter.

For services, find ways to package your services like a product. If you offer marketing services perhaps research trends and see where business owners or individuals need the most help and offer a service that pinpoints that specific need. Not only will you grab the people who are in search of help in this area, you will bring in new customers that may not have even known that they needed help in that area to begin with.

There are so many ways to generate revenue that it really boils down to getting creative. From reoccurring programs to paid virtual events, there is always a way to package what you do in a way that attracts and retains business. You want you and your business to be known for what you offer because this makes it a lot easier for people to purchase from you in the future.