In my last article, I introduced you all to a question and answer platform called “Quora”. Today, I will take you deeper into this lucrative site and explain why it is the most up and coming platform for advertising. So, all of you who are into marketing and advertising pay special attention.

When we think of marketing, the first thing that comes to mind is social media advertising (Facebook & Instagram) and paid advertisements using Google AdWords. Well, it’s time to broaden your horizons. Into the competitive mix has entered “Quora”. With more than 200 million unique monthly visitors and highly educated members, only a dimwit will undermine its importance.

Why Advertise On Quora

There are a few main reasons, apart from its ever-increasing traffic, to advertise on Quora:

  • Your Ads Next To Quality Content – Quora members are all working towards the sole aim of providing relevant and precise answers. Therefore, the quality of the content is guaranteed. Having your ads next to these answers projects your brand in a better light. These days there are very few platforms where the information is genuine but Quora is a class apart.  It assures not only the correctness of the answers but also high user intent. As such, as an advertising platform, Quora is a game changer.
  • Real Audience Identities – On most of the platforms like Facebook, Instagram, Twitter etc., people build fake profiles and use them. Advertisers make the mistake of assuming that these profiles are a true reflection of the users.  As a result, the audience that really gets targeted varies from the actual target audience. This difference causes many ad campaigns to fail. Now, on Quora, the users make their profile based on their real identity and hence it results in more successful ad campaigns.
  • Pay Only For Results – signing up for running ads on Quora is absolutely free. As an advertiser, you will be charged only when someone clicks on your advertisement. You can also adjust the amount that you want to spend on your ads based on your needs.

All in all, Quora offers advertisers a win-win solution for effective advertising.


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