Manchester United have teamed up with Chivas blended Scotch whisky in three-year global partnership.
Fans of Manchester United football club were introduced to Chivas ahead of their first Premier League match. The season started informing fans that Chivas is the Official Spirits Partner of Manchester United for the next three years.
The club and whisky brand collaborated to affirm their joint belief that blended is better. The Chivas team brings together some of Scotland’s finest malt and grain whiskies to create an extraordinary blended whisky that is enjoyed worldwide. In the same way, Manchester United brings together some of the best footballers the world has seen to create an extraordinary club with fans from across the globe.
“Manchester United’s history is built on teamwork and we embrace Chivas’ belief that blended is better,” said Richard Arnold, Group Managing Director, Manchester United. “Our success both on and off the pitch allows us to bring together the best mix of people. They help to make our Club the global name it is today. Each team member has their own skills. The way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner. We look forward to working together to share this belief with our fans.”
Jean-Christophe Coutures, Chairman and CEO, Chivas Brothers said: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was a natural fit. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”
Chivas branding is now displayed around the Old Trafford stadium on digital perimeter boards.
Chivas will be demonstrating to fans that great success can be achieved with the right blend of characteristics, proving blended is better. A film has also been shot in Los Angeles during the Club’s pre-season tour, consisting of information about the team and players both on and off the pitch.