People are always on the lookout for a good investment.

This isn’t the fastest way, but it is enjoyable and it’s impossible to lose.

Invest in whiskey!

The only skill you need is to be a little whiskey savvy.

An example from recent years lies with the Japanese whisky.  Suntory’s Yamazaki has shot up in several years and is still climbing.  Their popular core range contained a 10, 12 and 18 years old.  The 10 and 12 years olds have gone from a standard price around the $30-40 mark to $120-150 and the 18 years old from around $70 to an incredible $600.

Distilleries everywhere release limited edition expressions, change their core range and revamp their packaging.

It’s those old-style bottles that you need to be on the lookout for.

With every bottle like it that is opened anywhere in the world, your bottle has just gone up in value.

Many Scotch whiskies are also rising in price.  The recent marketing campaign to have swept the industry alongside the packaging requirements to have been set by the Scotch Whisky Association has seen a lot of rebranding.  Those leftover bottles sitting on supermarket shelves everywhere are the ones that hold the history and therefore the value.

Some distilleries and expressions are more collectible than others. Macallan and Ardbeg have a large following and Bowmore is also a favorite with collectors.  A Bowmore Gold, 44 years old recently sold at auction for almost $10,000, topped only by a Macallan at $19,000.

Closed distilleries are also of high value, no whisky of that brand can ever be made again.  Most popular are Rosebank or Littlemill, which closed in 1994 and burnt down in 2004.

American whiskey also increases in value.  The Van Winkle is a recommended one to watch.  Lately the Wild Turkey has raised in price.  Since rebranding you can buy the new style label for less than $40 whilst the older style is more than $65.  A 1970’s bottling is now creeping up to $500.

Most importantly it’s totally risk free. Should you buy a bottle that wasn’t worth the investment at least you can open and enjoy it!

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Jennifer Hardy
Jennifer is a writer for various websites mainly on the topics of travel, leisure, and whiskey mainly around Europe. She is originally from England, now living in Spain. When she isn't writing or reading, she can be found swimming or snorkeling during the summer and hiking in the mountains, equipped with a rucksack and tent during the winter months. You can visit her at, and