Wines and spirits company Pernod Ricard have conducted a global survey through OpinionWay to determine if our world is convivial.
The OpinionWay Survey for Pernod Ricard interviewed a total of 11,487 people from USA, UK, Mexico, Brazil, China, India, Australia, South Africa, Spain, France and Germany.
The results showed that even though it is seen to be on a global decline, 91% believe conviviality to be a source of well-being.
1051 Americans represented the USA.
Even though 86% of those believed convivial moments are those of happiness and 52% felt social media makes their relationships superficial, 80% still admitted to staying home, streaming videos instead of meeting friends and family.
Overall, Americans feel their conviviality to be below the worldwide average, joined by three of the four European countries included.
Mexico took the top spot with 92% of those asked believing it to be a friendly country.
Pernod Ricard has made “creators of conviviality” its vision for many years. This survey has formed the basis for their latest corporate campaign: “Be a Convivialist!”
The survey concluded people find the world to be a less friendly place than it was five years ago. Only the Indian and Mexican nationals believed their country has become friendlier over the same period. The aim is to reverse the negative trends that the survey confirmed and encourage people all over the world to be friendlier with those around them.
Alexandre Ricard, Chairman and CEO of Pernod Ricard said: “There’s a real yearning for connection and sharing in today’s world. Convivialité is more than just a corporate value for Pernod Ricard, it’s our raison d’être and it’s proudly embodied every day by our 19,000 employees across the globe. This mindset echoes the lifelong motto of my grandfather Paul Ricard, who launched an invitation to all his employees to make a new friend every day.”
As technology slowly takes over our natural means of communication and two thirds admit to seeing less of their friends and family, Pernod Ricard have invited anyone (not in France) who would like to join the campaign and become a convivialist onto their platform.
Afterall, conviviality is good for you.